Money · Facts & sources
6 sourced facts about bargain shopping, discounts and Black Friday, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answerabout $54.2 billion
Black Friday remains one of the biggest single shopping days of the year in the US.
Source: National Retail Federation, via Wikipedia (2021) en.wikipedia.org
Answerabout 180 million shoppers
That's more people than the entire population of most countries shopping in a single day.
Source: National Retail Federation, via Wikipedia (2021) en.wikipedia.org
Answerabout 80% ('four families in five')
Coupon use remains widespread among American households.
Source: U.S. Department of Agriculture, via Wikipedia (2025) en.wikipedia.org
Answeronly about 4%
Most coupons that get printed or mailed out are never actually used.
Source: New York Times, via Wikipedia (2025) en.wikipedia.org
Answerabout 48%
The pandemic pushed a lot of Black Friday shopping from stores to online.
Source: Wikipedia (2020) en.wikipedia.org
Answer1888
That free-glass coupon helped introduce millions of Americans to Coca-Cola.
Source: Wikipedia (2025) en.wikipedia.org