Money · Facts & sources
5 sourced facts about bargain shopping, discounts and Black Friday, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answerabout $54.2 billion
Black Friday remains one of the biggest single shopping days of the year in the US.
Source: National Retail Federation, via Wikipedia (2021) en.wikipedia.org
Answerabout 18%
Plenty of Black Friday's huge sales totals come from a fairly small share of shoppers spending a lot.
Source: Gallup, via Wikipedia (2012) en.wikipedia.org
Answerabout 48%
Mobile shopping has taken up a growing share of online sales during big shopping events.
Source: Wikipedia (2022) en.wikipedia.org
Answerabout 48%
The pandemic pushed a lot of Black Friday shopping from stores to online.
Source: Wikipedia (2020) en.wikipedia.org
Answerover $100 billion
Forecasts have projected continued growth in overall holiday shopping spending.
Source: Wikipedia (2025) en.wikipedia.org